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Boomer Business Summit 2016

Sherwin on Panel - 4

This morning, the 2016 What’s Next Boomer Business Summit featured a panel on The Business and Policy of Caregiving, moderated by Laurie Orlov, Founder of Aging in Place Technology Watch & Boomer Health Tech Watch. Panelists included: Nancy LeaMond, Chief Advocacy & Engagement Officer at AARP; David Inns, CEO of Great Call, Inc.; and Sherwin Sheik, CEO of CareLinx.

Panel description: Caregiving matters in 2016. Policy changes are in the works that help the circle of care — family caregivers, care recipients, and care-related services. At the same time, the professional caregiving market, including tech-enabled home care, is booming and has become a new favorite of investors. The result? Older adults stay in their own homes longer and more safely — aging successfully. This session reviews policy, technology and new offerings that make caregiving work.

Later in the day, Kerry Hannon moderated a Breakout Session on How the On-Demand Marketplace Serves the Longevity Economy. Panelists included Bill Johnston of Structure3C, Michael Masserman of Lyft, and CareLinx CEO Sherwin Sheik.

The annual What’s Next Boomer Business Summit is organized by Mary Furlong and Associates (MFA). Founded in 2003, Mary Furlong & Associates is a strategy, business development, marketing, and public relations strategic communications firm headquartered in San Francisco. The firm’s services are geared to drive new opportunities for clients in the baby boomer, senior, and caregiver markets.

Hear from the companies, authors and thought leaders who are leading the growth of the boomer and senior marketplace. It is the nation’s number one opportunity for making deals, finding partnerships and launching products for older consumers.

What’s Next Boomer Business Summit is a meeting place for leading Fortune 100 companies, startups, industry thought-leaders, and established nonprofit organizations to share stories and best practices in targeting the largest and most lucrative consumer demographic in the world. It is where deals get done!

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